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A big part of an optimized Amazon sales funnel is using a landing page. Another is making sure your landing page will actually convert. If your landing page is too vanilla (i.e. You'll struggle to capture people's attention if your landing page is too bland (i.e. Your landing page will not be optimized correctly in key areas. This post is going to give you a few key pointers on building an Amazon landing page that works, as well as a walkthrough of setting up a landing page in LandingCube. In online marketing, you will hear "above the fold". This is the area of a website that's immediately visible to visitors when they land on your site. It is vital to use the space above the fold in order for you to catch someone's eye before they move on. This area of the landing page is where you need to capture your readers' attention and get them to want to read more. It's important to have a headline that is strong and ideally communicates what you are offering. You will need a large amount of space for your headline. Use the remaining space to highlight a couple of important benefits or features of your product without cluttering it up. One of the biggest factors in your landing page conversion rate is your offer. You should be extra careful when advertising on Facebook to people who are not interested in buying. If you're trying to convince people scrolling through their news feed during lunch to buy something, you better give them a damn good reason. You can run sales funnels without a huge discount, depending on your campaign's goal and budget. You'll need to prepare yourself for less people clicking through to take advantage of the offer. If this is the case, you'll need to have a strategy to target people who visit your site but do not convert. The data we've collected at LandingCube shows an increase in conversions when discounts go higher than 40%. It's interesting to note that conversion rates decline at higher discounts. Use single-use codes for any offer but especi

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